Adopting waste-prevention routines: The role of consumer concern for food waste

Food waste is a burning issue, one that both local and global. Although most consumers hate wasting do not intend to waste, they still end up food. By focusing on routines prevent rather than behaviours, by defining measuring consumer concern for food (CFW), this study seeks address apparent contradiction. A follow-up three preliminary studies, quantitative proposes valid reliable measure of CFW, examines the links between antecedents concern, seven waste-prevention routines. Empirical data reveals two dimensions CFW have very distinct influence food-related The first, “individual/interpersonal concern”, has strong relationship with these routines, whereas second, “global no significant them. For researchers, authors provide model integrating behavioural consequences CFW. policy makers managers seeking reduce at household level, research provides recommendations an impact food-waste-related behaviours through individual/interpersonal its proven (economic concerns, involvement, education).